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Serena Williams has once again stunned us, but this time, it’s not on the tennis court, its in the beauty world with her new line, Wyn Beauty. The ultimate “lifestyle” brand and assortment of products, Wyn Beauty is here to compliment where you are in your life, rather than “provide a photo finish”. If you’re a makeup enthusiast who has been looking for products that provide an effortless, natural glow – Wyn may be what you need.
At first glance, the packaging and overall messaging immediately speaks Serena. The Chartreuse green used in the brand represents determination and energy, and the notes of gold signify the many gold medals and accomplishments the athlete and entrepreneur have earned over her career. Diving deeper, the product assortment seems to provide essentials to a natural makeup routine with price points that are on track with similar brands like Rare Beauty.
“I’ve always been into beauty but when you’re a tennis player, there’s only so much that you can do because you’re out there on the court for hours. You move and sweat a lot, and you wipe everything away. Then, imagine you’re on center court and you’re winning, and then you have 15 minutes to get ready before your press conference — and that includes undoing all the tape jobs and showering. You want to look halfway decent after sweating for hours. So for me, it was really just about: how am I able to represent myself in the best way? What are those key products you need to look presentable? That’s been a journey that I’ve been on for my entire career. I would say the second half of my career I was able to find some answers. Nothing that was really perfect, but something that I knew could [help with] how I wanted to represent myself in front of millions and millions of people.” – Williams, People Magazine
Beauty The interplay of colors, textures, and shapes creates a visual symphony that delights the eye and captivates the soul. Read More
Business Tones of Melanin has easily changed that narrative, being the first HBCU-Women-owned fashion brand that focuses on apparel for HBCUs. Tones of Melanin has Read More
Designers The collection encompasses notes of bright, vibrant, fun, and mood boosting colors and prints that are expected of the twins and their design work, Read More
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